Arirang encapsulates the identity of BTS and the universality of the emotions they encounter. It symbolically reflects the group’s roots and the present-day sentiments felt by the band in 2026. Arirang is a reflection on the culmination of BTS’ journey as artists, channeling their experiences into the tracks.

May 25, 2020 marks the 12th anniversary of popular K-pop boy group, SHINee. It also serves as a reminder of my decade-long citizenship in their fandom and the growth of my identity throughout these transformative years.

There is a reason why k-pop is so popular. The way k-pop marketers engage the fans in the pre-release promotional period is something that North American labels can definitely get inspiration from.

For my teacher, my mentor, who always believed in me.